Amir Dotan, Mushon Zer-Aviv and Naim Kamel have started a petition called The Right To Flash. Its goal is to convince Macromedia to fully support the Unicode standard related to bidirectional languages in Flash. As you might have read also in my blog, you run into serious problems if you try to use languages that are written from right to left like Arabic or Hebrew.
I think this is an issue that needs to be adressed soon, as it is really discriminating a big group of the world's population. And even if you ignore the cultural aspects of this you cannot deny the marketing and financial aspects. It may sound like a cliché, but what I really like about this action is that Jews and Arabs are working together on this. Please sign it.