April 18, 2005
The End of Fireworks, Freehand and GoLive?

As you can read all over the place by now Adobe is about to acquire Macromedia. What a surprise! Still don't know if I like it or not - but I really hope that Macromedia's great corporate culture will survive the merger. What will probably not survive are some competing software packages: Freehand vs. Illustrator, Dreamweaver vs. GoLive, Fireworks vs. Photoshop. And I think that there's not much guesswork necessary to decide who will be the surviviors in those battles. Flash will have not much to fear as I doubt that LiveMotion will rise from the grave.

If you are the speculative type and you haven't done so yet, it might be a good idea to buy Studio MX 2004 now. Because one thing that a merger of the two most important players in a market will definitely not result in is lower prices. But experience says that there is always an upgrade option for existing customers in interesting times like those.

Posted at April 18, 2005 12:00 PM | Further reading

Adobe pays threefold their annual revenue to purchase Macromedia.

Macromedia has a vision and an openness culture,
Adobe has money - They complement one another.

The famous pdf and flash player will strengthen the capability of delivering cutting edge experience in video, graphic and design.

Macrob will not entering the biz of web-portals and browser manufacturers. Accordingly, the Yahoo Toolbar will not disappear in the download section.

As a leader in web&print production, their designer and developer community is more valuable than anything else. They gain the power to control browser, operating system and telecommunication vendors.

What is the strategy of Macrob?
To enhance Rich Media Application with Flex and Flash, to penetrate the mobile market with the Flash IDE, delivering streaming and synchronous video (Flash Communication Server, Breeze), have
a big toe in the Education market and all shaked up with coldfusion. Entering the entreprise Market. In short, that was the visionary strategy of Macromedia, since today. Don't ask me what tomorrow morning brings.

8ball ist the last ball you sink in a billiard.

Posted by: David Urech on April 18, 2005 12:14 PM


I hope that Adobe replaces the whole Flash platform with SVG, they have put much money into propagating SVG already.

Probabl ywill not happen:

Providing Macromedia Flash plugin for Linux @ Power PC or opening the code to OpenSource community.

Posted by: djurban on April 18, 2005 12:23 PM

I'd be interested to see what happens with FlashPaper technology

Posted by: Peter on April 18, 2005 12:25 PM

A thing I haven't thought about yet is that not only two companies will merge but that also two (or more) communities will have to get along in the future.

It's like when new wed parents tell their childs: "this is your new stepsister. Behave!". SVG vs. Flash - could be a powerful combination indeed. If only those SVG folks wouldn't look at us Flashers like Apple evangelists look down on Microsoft users. But hey - I love those cubic beziers - can I have them?

Posted by: Mario Klingemann on April 18, 2005 12:32 PM

Mario: Indeed, on many fronts the Adobe and Macromedia communities truly clash. Some GoLive vs Dreamweaver or Fireworks vs ImageReady discussions I've witnessed were often as heated as Mac vs PC ones. I don't know about this, could go either way.

Worryingly, one of the things we could see is the dissapearance of the Macromedia brand and unwanted apps, and a completely monopolistic Adobe offering everything from Adobe Flash to Adobe PageMaker. How could this be good? How could Macromedia's corporate culture survive that?

Posted by: Alex Schleifer on April 18, 2005 02:13 PM

Recommending that someone buy Studio MX 2004 now for the upgrade prices is like telling someone to buy a recently-discontinued Daewoo for the trade-in value: it just doesn't make sense.

I certainly wouldn't recommend that a friend start using Macromedia Studio MX products for the first time right now, not when we're not sure which products will surrender to their Adobe equivalents and which will continue to stand on their own. For example, it's obvious that you wouldn't introduce someone to Fireworks today, but what about Dreamweaver vs GoLive? Why take the chance at all until the dust clears? Whatever you're using now, just keep using...

Posted by: Brent O. on April 18, 2005 02:30 PM

> I hope that Adobe replaces the whole Flash platform with SVG, they have put much money into propagating SVG already.

ouch. please, not again the apples and oranges thing...

think about it the macrob way:

> ...opening the code to OpenSource community.

ecma-script+mtasc+swf-format => start coding! :)

Posted by: dosafudd on April 18, 2005 02:40 PM

This is Macromedia's death. Money buys everything, even beautiful things.

Posted by: Joao on April 18, 2005 04:29 PM

It's all down hill from here.
Adobe has not released a "Quality" upgrade of any app for a long time.
The software keeps getting bigger and slower at each new release. They can afford to do this because they have the money and have built the company on the backs of the design community of the past. But now that a lot of the software has almost gone mainstream they seem to have abandoned their core users in favour of the many (can you say "give me a one button solution"?). How can a company (Adobe) with that many products (macromedia products incl) and that many different markets expect to create great software (microsoft anyone?)? Macromedia in my eyes was a company that still had the developer very much in mind when creating their software. Adobe lost that spirit 4 product cycles ago. I give adobe 2 product cycles on any Macromedia app before they screw it up (and if I'm wrong I'll be happy). Adobe basically bought out Macromedia cause they just couldn''t compete (live motion anyone?). And if they don't get it to begin with, what makes anyone think they'll get it after the buyout is over? Attitude and direction stat at the top (does anyone remember John Warnock having a spazz about Macromedia "on stage" during the FlashForward NYC in 2000!!!?) so I don't see that many core Macromedians lasting too long (unless they loose their options - in which case....).
(but the thing that really gets me is that even if their software becomes very poor - what alternative do we have?)
my 2c.

Posted by: Sean Wood on April 18, 2005 04:39 PM

When I heard the news, I instantly felt a lump in my throat. I felt as if I was just told my grandmother died. Let's all have a moment of silence for Macromedia.


Posted by: Elliot Geno on April 18, 2005 06:09 PM

Elliot... you´re so right!
Just read the news at 10:08 AM on a newsfeed...
felt so worried about the last 6 years of my life spending my time with flash and the great work of this brilliant company.

Posted by: Erik Lembke on April 19, 2005 12:52 AM

Man the only that might be scarier is if Microsoft decides to buy the resulting conglomorass. Hte only hope is if insteading of wasting R&D funds on competing products the new company can develop seperate product lines for professionals and the masses. Unfortunately I think Sean (hey Sean long time no see) might have it right though where we have 2 product cycles before we are all forced to buy software dongled bundled studio packs that cost $3000!

Posted by: datadub on April 19, 2005 03:43 AM

I´m so Sad!
I just can´t believe it!

Posted by: Kaos on April 20, 2005 02:19 AM

Adobe only wants Flash.... blah blah blah
the rest is over. I'm working whith my macromedia software whith the feeling i'm working whith deprecated software...

Posted by: Joao on April 21, 2005 03:10 PM

I am hoping that comment towards the top... the one about the SVG viewer replacing flash is nothing more than sarcasm. If not, you seriously need your head examined. The only good that can come of this conglomeration is that Illustrator, Photoshop and Acrobat will be more tightly integrated with Flash. That said... with no more competition. (Okay... what other programs do graphic designers really use.) Adobe will be free to charge whatever they feel like for their software.

And we will pay for it... what alternative is there?

We just better pray to God or Allah or Bhudda or all of them put together that they don't screw with the direction Flash was heading - a complete and rubust programming language. Im afraid they will dumb it down for the masses at the expense of some very useful bits of code.

Posted by: Elliot Geno on April 28, 2005 06:09 PM

I just got a new PC and now am considering switching to Mac because Adobe is taking over Macromedia ...
What to do

Posted by: J Angela on May 2, 2005 10:26 PM

This must be interesting for the FreeHand people at Macromedia - ten years ago, FreeHand was published by Aldus (the original publisher of PageMaker). Adobe bought Aldus in about 1994. At the time, there was similar fear that Adobe was becoming a monopoly in the design world, and there was concern as to what the fate of FreeHand would be.

Although it was published by Aldus, FreeHand was actually developed and owned by a company called Altsys, which threatened a lawsuit. Things were settled when Macromedia bought Altsys and became the publisher of FreeHand.

So, this is the second time that FreeHand is threatened with being aquired by the publisher of Illustrator.

Posted by: Paul Schliesser on June 18, 2005 07:29 AM
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